50 Shades of Forever is where fashion meets heart.
At our core, we believe that what we wear should tell a story, and that our stories are worth sharing.
50 Shades of Forever
50 Shades of Forever is an independently-owned, female-founded, and family-first company. Battling drug addiction and a series of personal crises, founder Samantha decided to turn her pain into something positive. With grit, determination, and above all heart, she launched 50 Shades of Forever, which soon sprouted to become a haven for self-expression, personal growth, and impact-driven fashion.